28 – 30 October, 2024 Dubai World Trade Centre

beautyLIVE Agenda

13:00 - 18:00

Beautyworld Middle East - Arabian Color Fiesta

Beautyworld Middle East is partnering with Goldwell to bring you the GCC’s largest hair competition: Arabian Color Fiesta!

Hair stylists from the UAE, Saudi Arabia, Qatar, Oman, Kuwait, and Bahrain have been competing in two exciting phases, showcasing their skills and aiming for prestigious awards.

On 28 October 2024, witness the finalists from across the GCC light up the stage with their innovative creations as they battle it out LIVE for the coveted titles:

Hair Colorist of the Year
Hair Cutter of the Year
New Talent of the Year

Winners will be crowned on 28 October 2024 during Beautyworld Middle East.

11:00 | Live demonstration for LAKME

More information coming soon...

12:00 | Live demonstration from Addoony

More information coming soon...

13:00 | Arooba Beauty - Eye-makeup demonstration

Arooba Beauty is producing a spectacular eye-makeup demonstration that brings to life 3 of her inspirational icons; Desert Goddess, Majestic Queen and Extrovert Visionnaire.

14:00 | ECRU New York

ECRU New York is a prestige lifestyle brand blending fashion with high-performance haircare products, merging runway-inspired aesthetics with salon-quality products that treat and perform. Experience Live the newest collection from ECRU New York, LUXE GLOSS Translucent hair color. Lisa Lobosco, Creative Director, and her team will immerse you in the ease of enhancing every hair color plus backstage trends from NYFW SS25 accentuated by Italian designer Francesca Cottone’s collection for F W 24/25.

Speaker:
Lisa Lobosco, Creative Director

15:00 | JEFF REIISI

Get Maad with Jeff Reiisi, Top-Level Hair Coloring, Bleaching with Recovering Effect, including a special surprise act.

16:00 | WAHL Fashion Parade

Elevate your style with the spectacular and fashionable Wahl Education and Artistic Team showcasing their unique styles and techniques at the beautyLIVE Stage.

17:00 | Masterclass by Zara Yuldasheva: The Ultimate Transformation – Permanent Makeup Correction Without Removal

For the first time ever on the grand stage of Beautyworld Middle East, Zara Yuldasheva, a top-tier permanent makeup artist from Uzbekistan, will unveil her groundbreaking “Cover-Up” technique. Renowned across Central Asia for her unparalleled skills and secret techniques, Zara is the go-to master for transformative results in permanent makeup correction.

Day 3 - 30 October 2024

12:00 | WAHL Fashion Parade

Elevate your style with the spectacular and fashionable Wahl Education and Artistic Team showcasing their unique styles and techniques at the beautyLIVE Stage.