beautyLIVE Agenda

12:00 | Fresha

This is Fresha’s first time partnering on an activation like this in the GCC region, and we couldn’t be prouder to support salon professionals through live demos, cutting-edge techniques, and unforgettable performances.

13:00 - 18:00 | R.I.S.E with Wella

This season, step into the world of Signature Color, Wella Professionals’ bold reinvention of neutrals. Watch as the Wella Top Artists GCC take the stage, transforming hair live with visionary placement, luminous blends, and formulas that redefine beautiful color.

From radiant blondes to rich, dimensional brunettes, every look is a masterpiece designed to inspire and empower your craft.

Be part of the movement. Learn from the region’s finest, unlock new techniques, and  ideas that will set your artistry, and your salon, apart.

11:00 - 17:00 | Look and Learn with STMNT

This milestone event will spotlight Miguel Gutierrez—known globally as Nomad Barber—not only for his artistry and storytelling, but for the way he brings people together through the craft. As one of STMNT Grooming Goods’ co-creators, he will lead a landmark activation at Beautyworld Middle East 2025, held at the Dubai World Trade Centre, uniting barbers from across the GCC and Lebanon. More than just a challenge, the gathering represents a celebration of craftsmanship, creativity, and community—embodying STMNT’s mission to push boundaries while honoring the people behind the movement.

10:40 | Styling with Victor Keyrouz: Creative Techniques using Dyson Supersonic r & Corrale

Join Victor Keyrouz, Dyson Ambassador, as he creates eye-catching looks and shares his pro secrets using the Dyson Supersonic r hair dryer and Corrale hair straightener. See firsthand how these tools can unlock new levels of creativity and precision—whether you’re backstage or in the salon.

Victor will also show how his favourite Dyson formulas, like Chitosan & Omega, give hair that pro-finish. Come for the tips. Stay for the inspiration.

11:20 | The Ultimate All-in-One: Protect, Strengthen, and Style with Goddess

Why choose between protection and performance? Join us for an interactive session where we reveal how one product can do it all. See live how our mask provides a shield against heat and frizz, boosts curl retention by 38%, increases hair thickness, and creates the perfect base for any style, from blowouts to defined curls.

11:40 | The Secret of Transformation

The importance of the hairdressing profession, its evolution over time, and how technical knowledge can truly transform results.

12:25 | It’s Gamma’s global stage

Together, these values elevate the barbering community — pushing boundaries of creativity, innovation, and connection. BOOSTED isn’t just about clippers; it’s about culture, education, and empowerment. A platform where barbers rise higher, go harder, and inspire the next generation to step fully into their craft.

13:05 | Live Demonstration from Jorge X

More information coming soon… 

14:10 | Experience the Art of Colour with LAKME

Step into the world of LAKME at Beauty world Dubai and explore a spectrum of shades designed to inspire creativity and celebrate individuality. Discover our newest collection, see bold and inclusive colors come to life, and witness how beauty can truly tell your story.

15:15 | ORGÆNIC Lifestyle - Pure, Genuine Hair Longevity

At ORGÆNIC Lifestyle, the most individual hair language is created, a language that allows your hair to truly heal.

A healthy hair language that speaks from within. It is about perception, connection, and holistic healing, and that is exactly what makes us unique. We take responsibility for our craft and work together on what the industry really needs: visibility, quality, and development. We invite you to experience our story: a story of authenticity, true transformation, and sustainability. We show how ORGÆNIC Lifestyle is rethinking hairdressing, not only for today, but also for the future. This is our difference: we have realized that true change in hair only arises when we see the whole – the origin, the naturalness, the vitality. And that is exactly what you can experience with us.

Connect with Thomas Brockmann-Knoedler – CEO and owner of ORGÆNIC Lifestyle, visionary and pioneer of authentic, sustainable transformation in hair.

16:00 | Live Demonstration from Jeff Reiisi

More information coming soon…