Beautyworld Middle East Awards 2025 Categories

The Technology Innovation of the Year award recognizes a groundbreaking technology product or solution that has made a significant impact in its industry or society.

This award celebrates innovations that effectively address challenges, introduce new methodologies, or fulfil unmet needs. The winning technology product or solution must have undergone thorough testing and assessment, showcasing outstanding performance in terms of functionality, user-friendliness, and overall quality. 

Eligibility:
The Product was available for sale/use in the Middle East between 1 Jan 2024 and 30 June 2025.

Who should apply:
Agencies, brands and distributors

Important note:
If selected as a finalist, we will request 5 products for judging and display.

Got a question?
For enquiries, please contact: beautyworldmeawards@uae.messefrankfurt.com

The Niche Fragrance of the Year award honors an exceptional and boundary-pushing fragrance that has made a lasting impression in the niche fragrance market.

This award recognizes fragrances that break away from mainstream trends, offering a unique and artistic scent profile. Crafted with high-quality ingredients and meticulous attention to detail, these fragrances showcase true creativity and craftsmanship. The winning fragrance must have a well-defined concept, narrative, or inspiration, reflecting the perfumer's expertise in creating a distinctive, well-balanced, and long-lasting scent.

Eligibility:
- The product must have been available for sale in the Middle East between January 1, 2024, and June 30, 2025.
- The fragrance must have Middle East sales of less than $300K.
- Brands nominated for Popular Fragrance of the Year are not eligible for this category.
- The suggested retail price must be $110 or more for 100ml (or equivalent size).

Who should apply:
Agencies, brands and distributors

Important note:
- 5 x sample sizes of the product/s will be required to be sent to our Dubai office for physical judging.
- If you are selected as a finalist, we will request an additional 3 full sized products for judging and display.

Got a question?
For enquiries, please contact: beautyworldmeawards@uae.messefrankfurt.com

Popular Fragrance of the year award honors a fragrance that has achieved significant success and recognition in the mass market, making a notable impact on the fragrance industry through impressive sales and widespread popularity.

This recognition celebrates fragrances that resonate with a broad audience, becoming consumer favorites not only for their scent but also for their packaging and overall brand image. The winning fragrance should present a clear and appealing concept, supported by an effective marketing campaign. Additionally, it must demonstrate exceptional quality, longevity, and value.

Eligibility:
- Availability: The product must have been available for sale or use in the Middle East between January 1, 2024, and June 30, 2025.
- Pricing: The suggested retail price should be $35 or more for a 100ml (or equivalent) size.

Who should apply:
Agencies, brands and distributors

Important note:
- 5 x sample sizes of the product/s will be required to be sent to our Dubai office for physical judging.
- If you are selected as a finalist, we will request an additional 3 full sized products for judging and display

Got a question?
For enquiries, please contact: beautyworldmeawards@uae.messefrankfurt.com

Media Campaign on the year award honors the most impactful and successful media campaign in the beauty industry. It celebrates campaigns that effectively communicated their message, increased brand awareness, and achieved measurable results.

The winning campaign should demonstrate exceptional creativity, innovation, and strategic insight, with a deep understanding of the target audience and the media platforms used. It must have made a significant impact, evident through increased engagement, enhanced brand recognition, higher sales, or positive change within the beauty industry.

Eligibility Criteria:
The campaign must have run between January 1, 2024, and June 30, 2025.

Regional Impact:
The campaign should have demonstrated regional penetration, effectively reaching and engaging audiences across the specified regions.

Who should apply:
Agencies, brands and retailers.

Got a question?
For enquiries, please contact: beautyworldmeawards@uae.messefrankfurt.com

The Hair Product of the Year award honors exceptional products that have significantly influenced the hair care industry - whether a treatment, styling solution, or cleanser.

This accolade celebrates products that deliver outstanding results, offer unique perspectives on hair care, and set new benchmarks in enhancing hair texture, manageability, and overall well-being.

Eligibility:
The product must have been available for sale or use in the Middle East between January 1, 2024, and June 30, 2025.

Who should apply:
Agencies, brands and distributors.

Important note:
- 5 x sample sizes of the product/s will be required to be sent to our Dubai office for physical judging.
- If you are selected as a finalist, we will request an additional 3 full sized products for judging and display

Got a question?
For enquiries, please contact: beautyworldmeawards@uae.messefrankfurt.com

This recognition celebrates packaging that breaks away from traditional norms—whether through new materials, forms, or functionality—to address challenges and deliver impactful solutions. The winning entry must showcase exceptional creativity and problem-solving, along with a clear understanding of the target audience and the packaging’s intended use.

Eligibility:
Product was available for sale/use in the Middle East between 1 Jan 2024 and 30 June 2025.

Who should apply:
Primary or secondary packaging suppliers.

Important note:
If you are selected as a finalist, we will request an additional 5 full sized products for judging and display

Got a question?
For enquiries, please contact: beautyworldmeawards@uae.messefrankfurt.com

The Luxury Packaging of the Year award acknowledges the most exceptional and inventive packaging design that has left a significant imprint in the luxury goods industry.

This accolade honors primary and secondary packaging that excels not only in visual appeal but also in functionality, sustainability, and memorability. The winning packaging design must showcase outstanding creativity, innovation, and meticulous attention to detail, while also embodying a deep comprehension of the brand's identity and target audience.

Eligibility:
The product was available for sale/use in the Middle East between 1 Jan 2024 and 30 June 2025.

Who should apply:
Agencies, brands and distributors.

Important note:
If you are selected as a finalist, we will request an additional 5 full sized products for judging and display

Got a question?
For enquiries, please contact: beautyworldmeawards@uae.messefrankfurt.com

The Conscious Brand of the Year award honours a brand that exhibits outstanding dedication to sustainability, ethical standards, and social responsibility.

The winning brand will showcase a defined mission and vision centered on sustainable and ethical beauty, coupled with a steadfast commitment to transparency and accountability in all aspects of its operations. This entails the use of safe, sustainable, and ethical ingredients, packaging, and manufacturing processes, as well as support for fair trade and community empowerment initiatives.

This award recognizes beauty brands that go beyond mere aesthetics, striving to create products and services that not only enhance individuals' appearance but also contribute positively to the well-being of the planet and its inhabitants.

Eligibility:
The product was available for sale/use in the Middle East between 1 Jan 2024 and 30 June 2025.

Who should apply:
Agencies, brands, retailers and distributors.

Got a question?
For enquiries, please contact: beautyworldmeawards@uae.messefrankfurt.com

The Newcomer Brand of the Year Award honours the most outstanding new brand that has made a significant impact on the beauty industry within its first two years of operation.

This award celebrates brands that demonstrate exceptional creativity, innovation, and strategic marketing, while also showing a deep understanding of their target audience and product goals. The winning brand will have a clear mission and vision, a unique and compelling product range, and a successful launch campaign that not only captures attention but also generates positive market reception.

Eligibility;
The brand must have launched in the Middle East AFTER 1 Jan 2023

Who should apply:
Agencies, brands and distributors.

Got a question?
For enquiries, please contact: beautyworldmeawards@uae.messefrankfurt.com

The Homegrown Brand of the Year award celebrates the most outstanding brand launched and headquartered in the Middle East.

This recognition honors brands that capture the entrepreneurial spirit and creativity of the region, standing out in the competitive Middle Eastern market and showing strong potential for global growth.

The winning brand demonstrates exceptional creativity, effective marketing, and a deep understanding of Middle Eastern consumers’ needs, while also being positioned to expand into international markets.

Eligibility:

• The brand must have launched in the Middle East.
• The brand's product was available for sale/use in the Middle East between Jan 1 Jan 2024 and 30 June 2025.

Who should apply:
Agencies, brands and distributors.

Got a question?
For enquiries, please contact: beautyworldmeawards@uae.messefrankfurt.com

The Retailer of the Year Award recognizes the leading independent retailer in the beauty industry.

This award celebrates retailers who excel in product selection, customer service, both in-store and online experiences, marketing efforts, and overall business growth. The winning retailer will have a strong reputation for offering high-quality products, a diverse range of beauty brands, and outstanding customer support, while also demonstrating innovation, best practices, and a deep understanding of market trends and customer preferences.

Eligibility;

• At least 3 physical storefronts OR a single online store in the Middle East between 1 Jan 2024 and 30 June 2025.
• Must stock a minimum of 3 brand ranges

Who should apply:
Agencies, brands and distributors.

Got a question?
For enquiries, please contact: beautyworldmeawards@uae.messefrankfurt.com

The Hair Styling Device of the Year award recognizes the standout hair styling tool that has made a significant impact in the hair care industry.

This award highlights devices like hair dryers, curling irons, straighteners, brushes, and other tools designed to style, shape, or maintain hair. The winner is selected based on performance, design, versatility, and how well the device helps achieve the desired hairstyle while promoting hair health. The product must have undergone thorough testing, showcasing its ability to deliver results, enhance manageability, and maintain hair quality.

Eligibility:
The product was available for sale/use in the Middle East between 1 Jan 2024 and 30 June 2025.

Who should apply:
Agencies, brands and distributors.

Got a question?
For enquiries, please contact: beautyworldmeawards@uae.messefrankfurt.com

The Skincare Product of the Year award celebrates the leading products in skincare, recognizing those that have made a meaningful impact in the market.

This award highlights skincare products that not only deliver remarkable results but also bring fresh perspectives to beauty. Whether through the use of natural ingredients, addressing specific skincare concerns, or incorporating advanced technology, the winner sets a new standard in the industry. Rigorous testing ensures the product excels in effectiveness, safety, and overall quality.

Eligibility:
The product was available for sale/use in the Middle East between 1 Jan 2024 and 30 June 2025.

Who should apply:
Agencies, brands and distributors.

Important note:
- 5 x sample sizes of the product/s will be required to be sent to our Dubai office for physical judging.
- If you are selected as a finalist, we will request an additional 3 full sized products for judging and display

Got a question?
For enquiries, please contact: beautyworldmeawards@uae.messefrankfurt.com

The Male Grooming Product of the Year award honours standout products that have redefined men’s grooming and made a lasting impression in the industry.

This award celebrates grooming essentials that not only deliver exceptional performance but also bring a fresh approach - whether through natural ingredients, targeted solutions, or advanced technology. The winning product will set a new benchmark in the field. Thorough testing and evaluation are key factors in the selection process.

Eligibility:
The product was available for sale/use in the Middle East between 1 Jan 2024 and 30 June 2025.

Who should apply:
Agencies, brands and distributors.

Important note:

• 5 x sample sizes of the product/s will be required to be sent to our Dubai office for physical judging.
• If you are selected as a finalist, we will request an additional 3 full sized products for judging and display

Got a question?
For enquiries, please contact: beautyworldmeawards@uae.messefrankfurt.com

The Personal Care Product of the Year award recognises advancements in body care, sun care, personal care, and toiletries, spotlighting products that have reshaped the market.

This accolade celebrates products that deliver exceptional results while redefining beauty standards through innovation. Whether through the use of natural ingredients, solutions for specific personal care needs, or the integration of cutting-edge technology, the winning product must stand out as an industry pioneer. Rigorous testing and thorough evaluation are highly recommended to qualify for this award.

Eligibility:
The product was available for sale/use in the Middle East between 1 Jan 2024 and 30 June 2025.

Who should apply:
Agencies, brands and distributors.

Important note:
- 5 x sample sizes of the product/s will be required to be sent to our Dubai office for physical judging.
- If you are selected as a finalist, we will request an additional 3 full sized products for judging and display

Got a question? 
For enquiries, please contact: beautyworldmeawards@uae.messefrankfurt.com

This award celebrates products that deliver exceptional results while offering a fresh approach to enhancing beauty across the face, lips, and eyes. Whether through natural ingredients or targeted solutions for specific concerns, the winning product must demonstrate boundary-pushing creativity. Rigorous testing and evaluation ensure it excels in effectiveness, safety, and overall quality—setting a new benchmark for the industry.

Eligibility:
The product was available for sale/use in the Middle East between 1 Jan 2024 and 30 June 2025.

Who should apply:
Agencies, brands and distributors.

Important note:
- 5 x sample sizes of the product/s will be required to be sent to our Dubai office for physical judging.
- If you are selected as a finalist, we will request an additional 3 full sized products for judging and display

Got a question? 
For enquiries, please contact: beautyworldmeawards@uae.messefrankfurt.com

The Nail Product of the Year award honours outstanding and game-changing products that have made a significant impact in nail colour, art, and care.

This recognition celebrates nail products that not only deliver exceptional results but also introduce a unique approach to nail care—whether through natural ingredients, targeted solutions for nail health, or cutting-edge technology. The winning product must undergo rigorous testing and evaluation, demonstrating superior performance in enhancing nail appearance, strength, and overall health.

Eligibility:
The product was available for sale/use in the Middle East between 1 Jan 2024 and 30 June 2025.

Who should apply:
Agencies, brands and distributors.

Important note:
- 5 x sample sizes of the product/s will be required to be sent to our Dubai office for physical judging.
- If you are selected as a finalist, we will request an additional 3 full sized products for judging and display

Got a question? 
For enquiries, please contact: beautyworldmeawards@uae.messefrankfurt.com