Sterling Perfumes Industries is a diversified, multi-brand company that controls multiple stages of production and distribution of products with a presence in over 125+ countries. Sterling is centered around three distinct categories viz. fragrances, cosmetics, and color cosmetics. The entirety of all our brands symbolizes our values, our passion, and our quest for the best craftsmanship.

ARMAF, Just Jack, Jenny Glow, Hamidi, Oros, Risala, Estiara, Flavia, Havex, and Le Vogue are some of our perfume brands, ARMAF being our best-seller. Our cosmetics brands include Bio Luxe, Cosmo, Femelle, Cornells, Estiara Passion, and Sea Pearl. In 2023, we launched Armaf Beauté. This new color cosmetics brand to our portfolio is cruelty-free, vegan, and paraben-free.

Sterling houses the state-of-the-art Research & Development Perfumery & Cosmetic laboratories that are GMP/AE/2010/219, ISO 9001, Halal & FDA certified. The facility is also the only UV metalizing plant in the UAE.

Furthermore, Sterling Perfumes is an official licensee of Warner Brothers & Sanrio consumer products in the MEA region. Sterling was recognized as a UAE-born business that has reimagined traditional business models in its domains with digital technology.