From 27 – 29 October 2025, join thousands of beauty professionals from around the world at the Dubai World Trade Centre for three dynamic days of networking, trendspotting, and product discovery.
Habibi is a boutique fragrance brand founded in New York that creates rare and exceptional scents that elevate everyday. The word Habibi symbolizes “my beloved,” expressing genuine connection, feeling loved, and being remembered for who you are.
Founded in 2016, our premium fragrances are entirely made in the USA and blended by world renowned perfumers using the best ingredients. We have over 10,000 5 star customer reviews and testimonials and our fragrances are sold in prestigue stores such as Bloomingdales in the USA. We use data driven insights to create fragrances that capture emotions and take the wearer on a sensorial journey. Our missing is to inspire love, unity and diversity.