With the help of industry associations and knowledge partners, we’re doing our best to create and deliver industry-relevant, free-to-attend webinars to professionals in the beauty industry around the world.
Upcoming webinar | ||
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Date | Webinar Topic | Assets |
21 April 2021, 2pm GST | Pulse of the Industry: Salon & Spa | Register now |
21 April, 2021 | 2pm (GST)
Pulse of the Industry: Salon & Spa
Join us for the second installment of Pulse of the Industry, a series of webinars focusing on the current market conditions with the people shaping the industry. The upcoming session will cover the Spa & Salon segment with the help of prominent business owners and industry influencers. We will tackle the major changes the industry has had to go through to adapt to the pandemic and discuss what the future is likely to hold.
Past Webinars
Date | Webinar Topic | Assets |
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23 March, 2021 | Pulse of the Industry: Fragrance | Watch the replay |
22 October, 2020 | Salon and Spa safety during Covid-19 | Watch the replay |
24 August, 2020 | How are you handling your crisis management and communications strategies? | Watch the replay |
23 July, 2020 | Social media and beauty – a bold new landscape | Watch the replay |
8 July, 2020 | The growth of e-commerce and how it is reshaping the beauty industry | Watch the replay |
17 June, 2020 | Is the beauty industry crisis resilient? | Watch the replay |
28 May, 2020 | The rise of the Personal Care market during Covid-19 | Watch the replay |
Past Webinars
23 March, 2021
Pulse of the Industry: Fragrance
Join us for this new webinar series, the Pulse of the Industry, as we take a deep dive into the current state of the market as seen through the lens of major stakeholders of the industry. In the upcoming session, we focus on the Middle East fragrance market and how, one year into the pandemic, it continues to generate business by adapting to the market.
22 October, 2020
Salon and Spa safety during Covid-19
Due to the fact that true social distancing is not possible in the professional salon industry, the creation and implementation of new safety protocols, to ensure a safe environment in salons, spas and business centres, has been a key focus for people operating in this industry.
Our next webinar will focus on the importance of creating a safe environment for beauty in salons, spas and business centres and will feature the below topics:
- How to incorporate safety protocols in accordance with local government guidelines
- The structural and operational changes to expect as a result of these new safety protocols
- The importance of communication in order to build consumer confidence
24 August, 2020
How are you handling your crisis management and communications strategies?
Covid-19 has turned businesses on their heads, with companies adopting new ways of selling products and providing services. Our next webinar explores crisis management and communication strategies in the current market.
Learn from a marketing expert on industry best practice in promoting your business during a crisis, and share the positive experience of a local business owner who successfully navigated these uncertain times.
23 July, 2020
Social media and beauty – a bold new landscape
Middle East consumers are among the most connected across the world, with social media’s influence on beauty consumption growing by the day.
In our next Beautyworld Middle East webinar, we’ll explore how social media and influencer marketing has changed the way brands engage with customers online while sharing insights into how you can maximise the amazing potential of digital channels for your beauty brand.
8 July, 2020
The growth of e-commerce and how it is reshaping the beauty industry
Businesses have had a digital transformation over the years however, the current crisis has proven to be a powerful catalyst to those initially hesitant to make the transition. Join us for this webinar as we take a look at the evolution of e-commerce solutions and strategies over the past few years, and how the COVID-19 crisis has highlighted the essential need of a digital sales strategy for beauty brands and retailers.
17 June, 2020
Is the beauty industry crisis resilient?
Over the years, the beauty industry has weathered many crises, proving its resilience time and again when faced with economic downturns. The ‘lipstick effect’ has been touted since World War II as the symbol of beauty’s resilience in times of crisis, and as we exit the COVID-19 pandemic, what can we learn from previous experience? Will beauty once more lead the way as a strong and buoyant industry and what steps are necessary to ensure our sector sees the light at the end of this tunnel? Join us as we take a look at beauty’s evolution in response to previous crises, and how it can prevail in the current scenario.
28 May, 2020
The rise of the Personal Care market during Covid-19
As people around the world continue their efforts to stop the spread of the novel coronavirus one particular sector, within the beauty industry, has been thrust into the spotlight: Personal Care. With health authorities encouraging frequent hand washing and proper hygiene to tackle this crisis, what has been the impact on the personal care category? Join our panelists as we uncover the evolution of the personal care market in facts and figures.
- Personal Care market overview prior to COVID-19: top selling products, market size
- Impact of the health crisis on the category: changes in formulation, a shift in client type, sought-after products
- Newcomers in the category: reasons behind the ever-growing number of Personal Care manufacturers
- What does the future look like: is the consumer behaviour a permanent shift? Is switching production a permanent decision? Is it sustainable? How will it change the category landscape?