Joni's brand world
What are today's teenagers like?
Knowledge about menstruation and what happens to their bodies
they mainly get their knowledge from the Internet, their girlfriends and their moms, but they are often ashamed to ask.
They make choices more consciously, keeping in mind the naturalness of the product and concern for the environment.
They want to surround themselves with colorful, original and unique products.
They like to feel that brands aimed at them understand their needs and are exactly like them.
Joni's brand world:
- Joni is a brand friend who helps tame the topic of menstruation
and what happens to a girl's body
during puberty.
- She is exactly like her consumers - brave, crazy, funny, but the choices she makes are conscious
and oriented towards caring for the environment
- In cooperation with experts, she answers
all the questions and doubts that girls starting menstruation have