First Editions – Where New Brands Make Their Mark

This new feature offers a dedicated space for emerging companies and first-time exhibitors to introduce their products, concepts, and brands to the world.

First Editions brings together a curated collection of breakthrough ideas, bold innovations, and fresh perspectives—giving attendees an exclusive opportunity to be among the first to experience it all in beauty.

From niche fragrances and skincare solutions to high-tech tools and wellness trends, this is the place where new names make their debut and future icons are born.

First Editions is the ultimate destination to discover the next big thing.