Retailers and department

How do you stay ahead of the retail game? Are you in touch with the latest trends? Are your able to consistently source the best product variants for your customers? Discover all of this and more at the show, which is a gateway to new product launches, intriguing expressions of the latest trends, intelligent comparisons between product variants, and opportunities to source must-have products that are taking the world by storm.

A few of the exhibitors and brands

Some of the conference sessions and speakers included:

Conference topics:

  • Competitive edge through creating an immersive brand experience for customers
  • Women empowerment & entrepreneurs in the industry
  • Social media marketing in the beauty industry – an influencer & Instagram marketing clinic
  • Sustainable beauty 
  • Industry trends & investment 
  • Regulation & manufacturing

Conference speakers

Beautyworld Middle East - Carla Conte

Carla Conte

Creative Director, Brand Creative

Beautyworld Middle East - Samira Olfat

Samira Olfat

Founder, SO by Samira Olfat cosmetics & Co-founder, glowoutandgo Makeup Academy

Beautyworld Middle East - Alyssa Almaiahi

Alyssa Almaiahi

CEO & Founder, Mint Stalk

Beautyworld Middle East - Ellie Raheb

Ellie Raheb

Entrepreneur & Managing Director, Rabee Rosewater

Beautyworld Middle East - Zahra Abdalla

Zahra Abdalla

Author, Entrepreneur & Social Media Influencer

Beautyworld Middle East - Zeina Abdalla

Zeina Abdalla

Managing Director, fishfayce

Conference sessions for retailers


Monday, 15th April 2019

Theme: Finding your competitive edge through creating an immersive brand experience for your customers

12:00 – 13:00 - Panel Discussion:  Established Brand Approach – How to grow your Brand and establish your market position?

Q&A Discussion moderated by Carla Conte, Creative Director, Brand Creative

Boutros Boutros, Design Manager, Brand Creative

Mohammed El Hijazi, Managing Director, Brand Creative


Tuesday, 16th April 2019

Theme: Social media marketing in the beauty industry – influencer & Instagram marketing clinic

11:45 - Q&A Clinic Discussion:

  • Which channels to select and what to communicate about?
  • What are the indicators of campaign success?
  • Influencer Marketing – who really is the right person to select?
  • Creating a content plan and engaging in social dialogue – why is my strategy not working?
  • My likes are growing but my business is not growing – how can I fix this?
  • What budget do I need to allocate to see results? 

Bring your live examples – participate in the discussion session and have your questions answered.

Alyssa Almaiahi, CEO & Founder, Mint Stalk


Wednesday, 17th April 2019

Theme: Industry trends & investment

11:30 - Interactive Panel Discussion: With Changing Economic Landscape Will MEA Region be a Driving Force behind the Future Growth of the Global Beauty Industry?

Amna Abbas, Senior Analyst Beauty & Fashion, Euromonitor International

Beautyworld Middle East - Quintessence


The art of fine perfumery takes centre stage on a dedicated platform, where buyers of high quality fragrances can meet with niche brands and fragrance virtuosos from across the globe.

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Beautyworld Middle East - Ready to Beauty

Ready to Beauty

This new section puts the spotlight on pioneering brands from around the world that are dedicated to providing multicultural beauty solutions for the Middle East and African markets.

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Beautyworld Middle East - Fragrance Station

Fragrance Station

A treat for the senses of smell, sight and touch, the Fragrance Station is multidimensional in the truest sense. Sample a myriad of fragrances on display, all in one place. To identify the scent you love, check the tag attached for the exhibitor’s details.

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Beautyworld Middle East - Battle of the Barbers

Battle of the Barbers- Male grooming products

Beautyworld Middle East and the British Barbers’ Association (BBA) are joining forces again to present the Middle East’s leading barbering competition. Watch the region’s sharpest lot compete for the titles of UAE’s Best Barber and UAE’s Best Shave.

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Business Matchmaking

Beautyworld Middle East - Business Matchmaking

Introduced with the aim of facilitating business connections between exhibitors and visitors, the Business Matchmaking Program is a vital tool for exhibitors and visitors pre-show, which allows them to efficiently set their meeting agendas for maximum benefit – it’s about meeting the right people in the right place at the right time.

This tool is free to use and exclusively for pre-registered visitors and exhibitors.

Find out more

Hear what other visitors have to say

Other information

Beautyworld Middle East - Arrival & Stay

Getting to the show

Whether you're an international visitor flying into Dubai, or based in the UAE, here you will find all the information you need to know about getting to the show and staying in Dubai.

Beautyworld Middle East - Venue Map

Exhibition Grounds

Here you can find an overview of the venue, halls, entrance and other important information about the Dubai World Trade Centre.

Take part in Beautyworld Middle East now

For exhibitors

All information about your participation at Beautyworld Middle East.


For visitors

Visit and be part of the innovations in the beauty industry.

Register your interest

For journalists

Find all the press information you need for Beautyworld Middle East.

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