Salon and Beauty Professionals

As a salon owner or beauty professional, or even as a ‘prosumer’, where do you go to find the latest and greatest products that will define the beauty landscape for the foreseeable future? How do you identify and grow new revenue streams? By visiting Beautyworld Middle East, of course. Learn by watching demonstrations by celebrity artists, get ideas for your own business, leverage the techniques of renowned professionals, reboot your social media marketing, and learn how the appearance of your salon can create positive perceptions that translate to profitability.

A few of the exhibitors and brands

Some of the conference sessions and speakers included:

Conference topics:

  • Competitive edge through creating an immersive brand experience for customers
  • Women empowerment & entrepreneurs in the industry
  • Social media marketing in the beauty industry – an influencer & Instagram marketing clinic
  • Sustainable beauty 
  • Industry trends & investment 
  • Regulation & manufacturing

Conference speakers

Beautyworld Middle East - Carla Conte

Carla Conte

Creative Director, Brand Creative

Beautyworld Middle East - Alyssa Almaiahi

Alyssa Almaiahi

CEO & Founder, Mint Stalk

Beautyworld Middle East - Paria Ghorashi

Paria Ghorashi

Founder & CEO, blowout&go

Beautyworld Middle East - Zeina Abdalla

Zeina Abdalla

Managing Director, fishfayce

Conference sessions for retailers


Monday, 15th April 2019

Competitive edge through creating an immersive brand experience for customers

11:05 – 11:45 - How interior design and branding can ensure your salon succeeds in the UAE’s fierce competitive market.

Presented by Carla Conte, Creative Director & Boutros Boutros, Design Manager, Brand Creative 


Monday, 15th April 2019

Women empowerment & entrepreneurs in the industry

14:15 - Presentation 3: Paria Ghorashi, CEO of bgx @blowoutandgo (Entrepreneur & Social Media influencer)


Tuesday, 16th April 2019

11:45 - Social media marketing in the beauty industry – an influencer & Instagram marketing clinic

  • Which channels to select and what to communicate about?
  • What are the indicators of campaign success?
  • Influencer Marketing – who really is the right person to select?
  • Creating a content plan and engaging in social dialogue – why is my strategy not working?
Beautyworld Middle East - Front Row

Front Row

This visionary new highlight, headlined by celebrity hairstylist Laura Polko, puts you in the midst of the latest developments in the industry with educational demonstrations and expert talks that are at once educational and entertaining.

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Beautyworld Middle East - Battle of the Barbers

Battle of the Barbers- Male grooming products

Beautyworld Middle East and the British Barbers’ Association (BBA) are joining forces again to present the Middle East’s leading barbering competition. Watch the region’s sharpest lot compete for the titles of UAE’s Best Barber and UAE’s Best Shave.

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Beautyworld Middle East - Nail it! by Artistic Nail Design and OPI

Nail it!

Supported by US nail brands Artistic Nail and OPI, Nail It! tests the skills of nail artists across six categories before judges who are consummate professionals, artists and educators themselves. If you are a nail artist, join this exciting competition for a shot at the title!

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Business Matchmaking

Beautyworld Middle East - Business Matchmaking

Introduced with the aim of facilitating business connections between exhibitors and visitors, the Business Matchmaking Program is a vital tool for exhibitors and visitors pre-show, which allows them to efficiently set their meeting agendas for maximum benefit – it’s about meeting the right people in the right place at the right time.

This tool is free to use and exclusively for pre-registered visitors and exhibitors.

Find out more

Hear what other visitors have to say

Other information

Beautyworld Middle East - Arrival & Stay

Getting to the show

Whether you're an international visitor flying into Dubai, or based in the UAE, here you will find all the information you need to know about getting to the show and staying in Dubai.

Beautyworld Middle East - Venue Map

Exhibition Grounds

Here you can find an overview of the venue, halls, entrance and other important information about the Dubai World Trade Centre.

Take part in Beautyworld Middle East now

For exhibitors

All information about your participation at Beautyworld Middle East.


For visitors

Visit and be part of the innovations in the beauty industry.

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For journalists

Find all the press information you need for Beautyworld Middle East.

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